In this short video from Google Webmasters, they talk about the common search engine optimisation myths that are often mentioned in the industry. The video is very informative and well worth the watching.
Web design is complicated but even more complicated is trying to rank your website for meaningful keywords and key phrases related to your business. There are two methods for ranking a website, the first is off-site and the second is on-site.
Web design is an amalgamation between art and technical expertise and in many cases it is difficult for a single person to have both skills in equal measure. Web designers are usually very creative or very technical. For this reason the basic structure of a particular web design might not be as fluid as you would like. A good example of structural problems in some web designs are URL’s.
Many website designers and website developers use CMS systems to build their websites. Plug-ins can be used to place meta descriptions in the appropriate area on a website. All too often the CMS plug-ins have issues and meta descriptions can be placed in the wrong area.
Search engine optimisation is all about making it easy for both human and search engines read the content on your website. As with any discipline get the basics correct and the ranking will follow in time.
The word SEO has been around for many years. In the early days it was all about figuring out the system used by Google and Yahoo. Many “SEO experts” figured out loopholes in the system and used the loopholes to rank their, and their clients’, websites.